Selina Lorenz, from SIL introduces a fresh way to design city solutions using the PCED Business Model Assembler
In a short podcast, Selina Lorenz, from SIL introduces a fresh way to design city solutions using the PCED Business Model Assembler, a hands-on, card-based approach that brings clarity to complexity.
What if solving complex urban challenges felt less like a checklist… and more like a game? 🧩
In this short podcast, Selina Lorenz, from SIL introduces a fresh way to design city solutions using the PCED Business Model Assembler, a hands-on, card-based approach that brings clarity to complexity.From mobility to energy to citizen participation, it helps you ask the right questions:
👉 Who benefits?
👉 What problem are we really solving?
👉 And how do we make it financially viable?
It’s practical, collaborative—and surprisingly playful.
🎧 Curious how this works in practice?
Watch the full conversation here.
